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Posts Tagged ‘Halloween Costumes’

Hitwise, the leading competitive intelligence service on the web recently published a report on Halloween costume related search terms in the UK market. They confirm what many in the fancy dress industry had had already suspected, but it is still interesting to get the confirmation from such a respected source:

Aparently Jokers’ Masquerade is the most popular fancy dress and Halloween costume retailer in the UK and has seen a 25% increase in visits since Halloween 2007. Batman and the film The Dark Knight seem to be the theme for this Halloween, with the most popular specific costume search being ‘joker costume’, and searches for ‘batman costume’ and ‘catwoman costume’ coming in the top 10 for the week ending 18/10/08.

Top Costume related Searches (4 weeks ending 18/10/08)

1. joker costume
2. pirate costume
3. batman costume
4. alice in wonderland costume
5. witch costume
6. devil costume
7. jack sparrow costume
8. catwoman costume
9. beetlejuice costume
10. tinkerbell costume

More about Hitwise
Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract on line customers. Since 1997, they have pioneered a network-based approach to Internet measurement. Through relationships with Internet Service Providers around the globe, Hitwise’s patented methodology anonymously captures the on line usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

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I have worked in the fancy dress industry for a while now and part of my job is to come up with unique and I suppose creative Halloween costumes. As with most things, I thing that having a totally unique idea only happens a very few times in your life and so the best way is to take your inspiration from other peoples ideas. A few techniques that I have come up with, are below:

1) Browse websites that either write about or sell fancy dress costumes.
Sounds pretty basic, and I suppose that it is! And I guess that is why you are reading my post! So what sites help me: Jokers’ Masquerade Fancy Dress are excellent inspiration, they have literally thousands of fancy dress costumes on line, where you can browse categories of major themes like Superhero costumes, 70’s costumes, Pirate costumes etc. I would also recommend a great blog called fancy dress ideas, similar to this blog and has been around a while.

2) Fancy Dress Images on the Web
For me another great source of inspiration are images of fancy dress costumes that I find on the web. A website called Flickr (http://flickr.com/) is a great place to start and had a huge library of photos added by users, just search for fancy dress in their search box and you will be provided with a bunch of ideas for your Halloween costume.

Google’s image search (http://images.google.co.uk), is also another great location to search for your fancy dress ideas. Just like searching for websites, you can be quite specific for what you are looking for. Try things like: Kids Halloween Costumes, Infants Halloween Costumes, scary Halloween Costumes, Funny Halloween Costumes, Witch Halloween costume or Couple Halloween Costumes!

Then for a more “out of the box” way of coming up with that once in a life time truly Unique Creative Halloween Costume, you just need to keep your mind open to everything around you. TV characters or the latest movie themes are always good, but there are many places you can draw inspiration from: children’s books (Alice in Wonderland Costumes), Supermarket products (Marmite costume!), litterally there are ideas all around you and that is what makes fancy dress so fum!

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